“Yabang Pinoy” is a campaign to raise awareness and heighten Filipino people’s ethos, dignity and pride by advocating the use of a piece of braided abaca band that aims to make a statement. The abaca band aims to signify a Filipino being truly proud to be one.
The band will use the natural fiber abaca. Abaca belongs to the family of Musacea which is indigenous to the Philippines. It is important to note that the Philippines is the largest source of abaca fiber. Abaca is commonly known as the Manila hemp worldwide. It is also considered as the strongest natural fiber. Abaca used to be one of our top exports together with sugar and tobacco.
Since abaca is the strongest natural fiber and unique to the Philippines, it aims to constantly remind Filipinos that we are tough, resilient and exceptional.